Consideration of food components by consumers in the U.S. 2015

The graph shows the results of an online survey conducted by Matthew Greenwald & Associates in March 2015. U.S. consumers were asked, if they had ever considered a range of food components when making purchase decisions for groceries. Some 63 percent of survey respondents indicated to consider sodium/salt as component when buying packaged food or beverages.

Over the past year, when making decisions about buying packaged food or beverages, have you ever considered whether or not they contain the following?*

Answered yes
Whole grains67%
Calories66%
Sugars in general66%
Sodium/Salt63%
Fiber63%
Protein62%
Added sugars61%
Trans fats58%
Fats/oils58%
Saturated fats57%
Low-calorie sweeteners in general57%
High-fructose corn syrup54%
Cholesterol53%
Caffeine51%
Calcium51%
Preservatives46%
Mono- and poly-unsaturated fats44%
Aspartame43%
Fructose41%
Monosodium glutamate (MSG)40%
Omega-3 fats38%
Saccharin37%
Glucose36%
Sucrose36%
Potassium35%
Complex carbohydrates34%
Refined carbohydrates34%
Sucralose30%
Probiotics30%
Stevia30%
Soy28%
Lactose28%
Gluten28%
Food colors26%
Omega-6 fats23%
Omega-9 fats20%
Acesulfame potassium17%
Flavonoids15%
Steviol glycosides14%
Erythritol13%
Monk fruit8%
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Source

Release date

May 2015

Region

United States

Survey time period

March 13 - March 26, 2015

Number of respondents

1,007 respondents

Age group

18-80 years

Special properties

Research Now consumer panel

Method of interview

Online survey

Supplementary notes

* The results are weighted to ensure that they are as reflective as possible of the American population ages 18 to 80.

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Statistics on "Children's food and beverages"

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