Share of U.S. consumers shopping on Black Friday 2015-2019

Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2019*

by Emma Bedford, last edited Nov 8, 2019
Share of U.S. consumers shopping on Black Friday 2015-2019 Some 36 percent of survey respondents stated that they planned to do most of their holiday shopping on Black Friday in the United States in 2019. This is a decrease of 23 percent since 2015, when some 59 percent of respondents were planning to do the majority of their shopping on Black Friday.
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Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2019*

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