Mobile device usage while watching TV in the United States 2012

Published by Statista Research Department, Apr 15, 2012
In response to a question about interest in activities on other devices while watching TV, 27 percent of U.S. respondents said that they were interested in reading more information about the TV program they were watching on another device at the same time.

While watching TV content which of the following would you be interested in doing at the same time on another device?

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Release date

April 2012

Region

United States

Survey time period

March 16-19, 2012

Number of respondents

n = 1000

Age group

18 years and older

Special properties

Multiple answers were possible.

Method of interview

Online omnibus survey

Supplementary notes

During the survey, this question was posed as follows: "While watching TV content on a TV, computer, mobile phone, etc., which of the following would you be interested in doing AT THE SAME TIME ON ANOTHER DEVICE (such as a computer, mobile phone, tablet/iPad)?"
Representative of the U.S. population, weighted by age, gender, geographic region, race and education.

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