Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
Mobile app user retention rate 2018, by category
This statistic presents the day 1 and day 30 retention rate of mobile app installs worldwide in 2018, sorted by category. During the measured period, sports gaming apps had a 38 percent retention rate on day one but only ten percent of day 30 after the installation.
Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
Day 1Day 30
---
---
---
---
---
---
---
---
---
---
---
---
---
---
---
---
---
---
---
---
---
---
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

May 2019

Region

Worldwide

Survey time period

2018

Mobile app user retention rate 2018, by category
This statistic presents the day 1 and day 30 retention rate of mobile app installs worldwide in 2018, sorted by category. During the measured period, sports gaming apps had a 38 percent retention rate on day one but only ten percent of day 30 after the installation.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Mobile app usage"
  • Market metrics
  • App stores
  • Market leaders
  • User engagement
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.