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Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018
(in 1,000 U.S. dollars)
Average cost of a TV commercial during the Grammy Awards 2010-2018
When CBS network broadcasted the 60th Annual Grammy Awards in 2018, it cost advertisers an average of 1.15 million U.S. dollars to air their 30-second commercials during the event. One year earlier, the average price for a commercial running throughout the Grammys broadcast exceeded the one million dollar mark for the first time.

Grammys viewership and audience potential

   After the success of 2012 when 39 million people tuned into the 54th Annual Grammy Awards ceremony, viewership figures gradually began to decline. In 2018 only 19.81 million people viewed the broadcast, and a year later the figures dropped by close to two million. Subsequently, studies have shown that the U.S. public has its doubts about the Grammy Awards with almost half of respondents questioning the relevance of the event. A third of surveyed Americans said that they had neither heard of, read about or seen the 2019 broadcast at all, evidencing the Grammys’ waning popularity among today’s audiences2. If this trend continues, it is fair to expect that in the near future brands will reduce their spending on TV advertising during the Grammy Awards, prompting revenues to drop far below the 95 billion U.S. dollars recorded in 2019.
Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018
(in 1,000 U.S. dollars)
Cost in thousand U.S. dollars
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Sources

Release date

February 2019

Region

United States

Survey time period

2010 to 2018

Average cost of a TV commercial during the Grammy Awards 2010-2018
When CBS network broadcasted the 60th Annual Grammy Awards in 2018, it cost advertisers an average of 1.15 million U.S. dollars to air their 30-second commercials during the event. One year earlier, the average price for a commercial running throughout the Grammys broadcast exceeded the one million dollar mark for the first time.

Grammys viewership and audience potential

   After the success of 2012 when 39 million people tuned into the 54th Annual Grammy Awards ceremony, viewership figures gradually began to decline. In 2018 only 19.81 million people viewed the broadcast, and a year later the figures dropped by close to two million. Subsequently, studies have shown that the U.S. public has its doubts about the Grammy Awards with almost half of respondents questioning the relevance of the event. A third of surveyed Americans said that they had neither heard of, read about or seen the 2019 broadcast at all, evidencing the Grammys’ waning popularity among today’s audiences2. If this trend continues, it is fair to expect that in the near future brands will reduce their spending on TV advertising during the Grammy Awards, prompting revenues to drop far below the 95 billion U.S. dollars recorded in 2019.
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