Leading countries based on number of Facebook users as of October 2019
(in millions)
Countries with the most Facebook users 2019
There are over 269 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked fourth in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Brazil, and Indonesia with 190 million, 123 million, and 120 million Facebook users respectively.

Global Facebook usage

With over 2.4 billion monthly active users, Facebook is the most popular social network worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Furthermore, over 90 percent of Facebook ad revenues are coming in via mobile. This correlates with recent data regarding the device usage of Facebook users: As of January 2019, it was found that 96 percent of active Facebook user accounts accessed the platform via mobile devices (either tablet or smartphone).
Leading countries based on number of Facebook users as of October 2019
(in millions)
Number of Facebook users in millions
India269
United States183
Indonesia123
Brazil120
Mexico82
Philippines68
Vietnam59
Thailand47
Egypt38
Turkey37
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Countries with the most Facebook users 2019
There are over 269 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked fourth in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Brazil, and Indonesia with 190 million, 123 million, and 120 million Facebook users respectively.

Global Facebook usage

With over 2.4 billion monthly active users, Facebook is the most popular social network worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Furthermore, over 90 percent of Facebook ad revenues are coming in via mobile. This correlates with recent data regarding the device usage of Facebook users: As of January 2019, it was found that 96 percent of active Facebook user accounts accessed the platform via mobile devices (either tablet or smartphone).
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