Share of global mobile website traffic 2015-2019

Mobile accounts for approximately half of web traffic worldwide. In the third quarter of 2019, mobile devices (excluding tablets) generated 51.51 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.

Mobile traffic

Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 40 percent of online traffic in the United States.

Mobile usage

The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 3rd quarter 2019

Share of mobile traffic
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Source

Release date

November 2019

Region

Worldwide

Survey time period

Q1 2015 to Q3 2019

Special properties

excluding desktop and tablet devices

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Statistics on "Mobile internet usage worldwide"

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