Sensitivity of personal information in the United Kingdom (UK) 2014

This survey illustrates how sensitive individuals in the United Kingdom considered certain types of personal information to be in 2014. Of respondents, 81 percent rated financial information extremely sensitive.

How sensitive, if at all, do you consider the following forms of personal information to be?*

Not sensitive (rated 1-5)Sensitive (rated 6-8)Extremely sensitive (rated 9 and 10)
Financial information4%14%81%
Address and phone number18%33%50%
Health information16%36%49%
Details of telephone calls you have made and received18%34%48%
Details of your internet browsing history24%40%37%
Criminal record34%32%34%
Information relating to your location29%41%30%
Purchasing information37%43%20%
Sexual orientation55%28%17%
Political opinions52%35%13%
Religious beliefs63%26%11%
Racial or ethnic origin68%23%9%
Trade Union membership70%23%7%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2014


United Kingdom

Survey time period

August 15 to 21, 2014

Number of respondents

1,222 respondents

Special properties


Method of interview

Telephone interview

Supplementary notes

* Responses were prompted. The original survey question was: "I am now going to read out a list of types of personal information that organisations hold. Ranking each type with a number one to ten, where one means you don't consider the information sensitive at all and ten means you consider the information to be extremely sensitive, how sensitive do you consider the following types of personal information to be?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Online privacy in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.