Social media advertising - effectiveness in Q1 2013, by region

The graph presents data on the effectiveness of social media advertising worldwide in the first quarter of 2013, by region. In Latin America, 60 percent of respondents stated they somewhat or completely trusted this form of advertising.

Effectiveness of social media advertising worldwide in 1st quarter of 2013, by region

Somewhat/completely trustAlways/sometimes take action
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Source

Release date

September 2013

Region

Worldwide

Survey time period

Q1 2013

Number of respondents

29,000 in 58 countries

Special properties

respondents with internet access only

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