During a 2024 survey carried out among more than 3,000 marketers from the United Kingdom (UK), the lack of data and analytics skills was identified as the leading skills gap within marketing teams. Lack of performance marketing skills ranked second, named by 19.6 percent of respondents.
Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024
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Marketing Week. (March 4, 2024). Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. "Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024." Chart. March 4, 2024. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. (2024). Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. "Leading Skill Gaps in Marketing Teams in The United Kingdom (Uk) as of March 2024." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week, Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 Statista, https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/ (last visited April 27, 2024)
Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 [Graph], Marketing Week, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/