U.S. online shopping device usage 2014, by category

This statistic presents the online shopping device usage in the United States, sorted by category. During a June 2014 survey, it was found that 65 percent of respondents had purchased clothing via laptop or desktop computer. A further ten percent had bought clothing via tablet device.

Which of these devices have you ever used to make an online purchase within each of these categories?

SmartphoneTabletLaptop or desktop computer
Digital content12%17%48%
Personal electronics5%7%43%
Household electronics4%5%38%
Cosmetics and personal grooming items4%5%31%
Prescription medication3%4%21%
Specialty food and beverages3%3%23%
Over the counter medication2%2%15%
General food purchases (e.g. groceries)2%2%12%
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Release date

July 2014


United States

Survey time period

June 11 to June 16, 2014

Number of respondents

2,241 respondents

Age group

18 years and older

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