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Awareness of online tracking (OBA) by advertisers in the United Kingdom (UK) 2013

Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013

by Statista Research Department, last edited Sep 19, 2013
Awareness of online tracking (OBA) by advertisers in the United Kingdom (UK) 2013 The survey shows the consumer awareness that advertisers track online behavior and belief that personally identifiable information is attached to tracking activity in the United Kingdom as of June 2013. Among respondents, 76 percent reported awareness of online behavioral tracking.
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Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013

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