Single-cup brewing system: U.S. consumers' likeliness to purchase 2019

This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) as of January 2019. U.S. survey respondents, who are aware of single-cup brewers and do not already own one, were asked if they plan on buying a single-cup coffee machine during the next six months. The survey revealed that 14 percent of respondents would probably buy a single-cup coffee machine during the next six months.

Share of U.S. consumers who are likely to purchase a single-cup coffee brewing system for their home in 2019

Share of coffee drinkers
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Source

Release date

August 2019

Region

United States

Survey time period

January 2019

Number of respondents

2,815 respondents

Age group

18 years and older

Special properties

those aware of single-cup brewers and do not already own a single-cup brewer

Method of interview

Online survey

Supplementary notes

The original question ran as follows:' In the next six months, how likely are you to buy a single-cup brewer for use in your home?.'
The NCDT, beginning in 2012, includes a representative sample of Hispanic-Americans and African-Americans. Comparisons to years prior to 2012 must be made with caution, since the panel enhancement may impair direct tracking.

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Statistics on "Single-serve coffee market in the U.S."

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