Reasons for downloading travel-related apps among leisure travelers in the U.S. 2014

This statistic shows the leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014. During the survey, 31 percent of respondents said they downloaded or used a travel-related smartphone app because of recommendations from family, friends or colleagues.

Leading reasons for downloading or using travel-related smartphone apps among leisure travelers in the United States as of May 2014

Share of respondents
Easier to reserve or book than on mobile site42%
To save personal information/setting39%
Plan to access information from the brand frequently37%
For a brand with which I have rewards/loyalty membership36%
Recommendations from friends, family, or colleagues31%
Ratings/Recommendation in an app store28%
Mobile site for the brand not meeting needs20%
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Source

Release date

June 2014

Region

United States

Survey time period

May 12 to June 4, 2014

Number of respondents

396 respondents

Age group

21-64 years

Special properties

Travelers who reside in the U.S., go online at least once per month, have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and have downloaded/used travelrelated smartphone apps

Supplementary notes

The source does not specify the type of survey.
Multiple answers were possible.

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Statistics on "Mobile app usage"

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