Awareness of billboard ads Germany 2023

This statistic shows the number of people noticing advertising pillars and billboard posters in Germany from 2019 to 2023, by frequency. In 2023, 26.69 million respondents stated they walked by advertising columns or billboards daily or almost daily.
The Allensbacher Markt- und Werbeträgeranalyse (AWA) is concerned with gathering data on the opinions, consumption habits and the media usage behavior of the German population on a broad statistical basis.

Number of people noticing advertising pillars and billboard posters in Germany from 2019 to 2023, by frequency (in million)

Characteristic	Daily or almost daily	Several times a week	Once a week	One to three times a month	Less than once a month	Never or almost never
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older living in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2017: 23,356 respondents, projection to 70.09 million people
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,524 respondents, representing 70.08 million

Find more information on the methodology of this survey here.

The original survey question was phrased by the source as follows: "I'd like to know how often you personally do the following. Please answer according to this list. Topic: Walking by advertising columns or billboards on the street." (original German question: "Ich möchte Sie jetzt zu einer Reihe von Dingen fragen, wie häufig Sie persönlich das machen. Bitte sagen Sie es mir nach dieser Liste hier. Thema: Auf der Straße an Anschlagsäulen oder Tafeln mit Plakatanschlägen vorbeikommen.")

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