Promotional items: use by company size in Germany 2015

This statistic shows the results of a survey on the use of promotional items in companies in Germany in 2015. During the survey period it was found that 56 percent of responding companies with up to nine employees stated that they didn't use promotional items or gifts when communicating with their clients.

In your company, do you use promotional items or gifts when communicating with your clients?

Characteristic	Use promotional items	Don't use promotional items
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Release date

January 2016

More information

Region

Germany

Survey time period

2015

Number of respondents

500 respondents

Special properties

owners, managers, sales and marketing managers (responsible for the use of promotional items)

Supplementary notes

The question was phrased by the source as follows: "In your company, do you use promotional products or gifts when communicating with your clients? We define promotional products as products (three-dimensional, with a company logo or a promotional message) that are given to marketing target groups for free." (original German question: "Setzen Sie in Ihrem Unternehmen Werbeartikel bzw. Werbegeschenke in der Kommunikation mit Ihren Kunden ein? Unter Werbeartikeln verstehen wir Produkte (dreidimensional, mit Firmenlogo oder einer Werbebotschaft versehen), die zu Werbezwecken unentgeltlich an Marketingzielgruppen gegeben werden.")
Micro-companies ((n=168), small companies (n=135), medium-sized companies (n=117) and large companies (n=80).

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