Paid content and media service usage in Italy 2014

This statistic illustrates the usage penetration of paid content and services in Italy in 2014. Digital books were popular purchases with 10 percent of respondents stating to having paid for them.

Which of the following content or services have you personally paid for or purchased in the past month?

Share of respondents
Digital books/magazines10%
Gaming or entertainment apps for mobile phone8%
Other apps for mobile phones6%
Downloading music content6%
Downloaded TV, movie, video content5%
Education content4%
Streaming music content3%
Apps for TV3%
Streaming TV, movie, video content3%
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In cooperation with
Release date

July 2014



Survey time period

April 14 to 28, 2014

Number of respondents

1,000 respondents

Age group

18-64 years

Method of interview

Online panel

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