U.S. sales of the leading whiskey brands 2019

Jack Daniel’s Tennessee Whiskey was the preferred whiskey brand among Americans in 2019. The bourbon edged out the Canadian whiskey brand, Crown Royal, with over 5 million U.S. dollars in sales in that year. Jack Daniel’s captured over 13 percent of the total U.S. whiskey market. Produced in Tennessee, the brand has been owned by the Brown-Forman Corporation since 1956.

What makes a whiskey Tennessee whiskey?

A law passed in Tennessee in 2013 defines the standards a liquor must adhere to in order to be called Tennessee whiskey. It must be made from at least 51 percent corn, aged in charred oak barrels and filtered through charcoal.

Efficient marketing

In relation to other straight (not blended) whiskeys, Jack Daniel’s faired equally well, holding the top spot with 23 percent of the market in the U.S. in 2017. The whiskey received the most advertising spending of all Brown-Forman’s brands in the United States in 2017, over 14 million U.S. dollars. Despite topping sales in the nation, Jack Daniel’s did come second to Jim Beam in advertising expenditure. Over twice the amount of money was spent marketing Jim Beam products in 2017.

Sales of the leading whiskey brands in the United States in 2019

Sales in million U.S. dollars
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Sources

Release date

July 2019

Region

United States

Survey time period

52 weeks ending May 19, 2019

Supplementary notes

Total U.S. sales through supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries and select club and dollar retail chains for the 52 weeks ended May 19, 2019.
Numbers have been rounded to provide a better understanding of the statistic.
* Includes brand sales not listed in this statistic.

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Statistics on "Whiskey industry in the U.S."

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