E-book purchases in Germany 2023

In 2023, there were about 8.93 million people among the German-speaking population aged 14 years and older who had purchased at least one e-book within the past 12 months.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2019: 23,318 respondents, projected to 70.60 million people
2020: 23,191 respondents, projected to 70.64 million people
2021: 22,563 respondents, projected to 70.54 million people
2022: 22,015 respondents, projected to 70.60 million people
2023: 23,524 respondents, projected to 70.08 million people

You can find further information on the methodology here.

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