U.S. social media brand interaction buying influence 2014

This statistic presents the influence of interactions with favorite brands on social media on the buying behavior of internet users in the United States as of September 2014. During the survey period, 19 percent of respondents stated that in some cases they were driven to buy more because of the interaction with brands on social media.

Has any interaction you have had with your favorite brand on social media driven you to buy more?

Share of respondents
Yes in most cases19%
Yes in some cases36%
Not really34%
Not at all10%
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Source

Release date

February 2015

Region

United States

Survey time period

August to September 2014

Number of respondents

634 respondents

Method of interview

Online interview

Supplementary notes

Original question: "Has any interaction you have had with your favorite brands on social media driven you to buy more?"

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