Online shopping trend due to coronavirus in the Netherlands 2020
Online Shopping in the Netherlands
Aside from the change in shopping behavior due the coronavirus lockdown, the survey also revealed that a large portion of Dutch consumers were already more likely to shop on the internet than in physical stores. E-commerce in the Netherlands expanded rapidly in recent years, almost doubling in revenue between 2014 and 2019. From a European perspective, the Netherlands was among the countries with the highest share of online shoppers. As of May 2020, online retailers Bol.com and Coolblue have been the main drivers behind the expansion of e-commerce in the Netherlands, with Amazon playing a relatively small role. However, the official launch of the Dutch platform Amazon.nl in 2020 was expected to send shock waves through the online retail industry in the country.
COVID-19 and shopping behavior
The coronavirus outbreak changed the retail climate in the Netherlands dramatically, as social distancing rules caused the closure of many physical stores in March and April 2020. Unlike in other European countries, shops were not forced to close in the Netherlands. However, a widespread fear, combined with compliance with governments's recommendations to stay at home, led to a freefall of sales in physical stores.