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Marketing analytics usage in the U.S. 2012-2019

Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019

by A. Guttmann, last edited Oct 7, 2019
Marketing analytics usage in the U.S. 2012-2019 In August 2019, responding marketers from the United States said that 39.3 percent of their projects used marketing analytics in order to help in making an informed decision. It seems that a decision on whether to use analytics in marketing or not is not yet final, as industry professionals have been hesitating about its level of involvement since August 2017.
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Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019

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