Digital ad spend in Argentina 2014-2019, by format

The graph shows the distribution of digital advertising spending in Argentina in 2014 as well as a forecast until 2019, broken down by format. The source predicts that classifieds advertising expenditures in Argentina will account for 16.4 percent of total spending in 2015 and the share is expected to decrease to 11 percent by the end of 2019.

Distribution of digital advertising spending in Argentina from 2014 to 2019, by format

Display**Search*Classifieds***
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Source

Release date

September 2015

Region

Argentina

Survey time period

2014

Special properties

inlcudes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned

Supplementary notes

* Forecast.
Search includes paid listings, contextual text links, paid inclusion and sponsored links in Google Adwords and Yahoo Search/Bing; excludes SEO. Display includes banners (static display), riche media, sponsorships, video (in-stream, in-banner, in-text) email, fixed and rotating display, Google AdSense, social media, pop-ups and takeovers: excludes affiliate listings.
Classifieds includes B2B and B2C only; excludes classified ads related to C2C, employment, employment exchange and recruitment.

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