ASOS retail sales by region 2023

ASOS plc is one of the trailblazers of online fashion retailing. The UK-based e-commerce company especially picked up pace in the European Union, where retail sales nearly tripled in the past seven years. In return, ASOS delivered an impressive profit streak worldwide.

Online around the world

Unlike other e-commerce fashion retailers such as the German Zalando, which ventured into brick-and-mortar sales via outlet stores in Europe, ASOS sells only online and intends to stay that way. The UK-based company caters to the increasing demand coming from continental Europe and the other side of the Atlantic through fulfillment centers across Germany, France, and the U.S.

ASOS brand globally strong

Even though ASOS is a purely e-commerce seller, it occupies a unique position in the industry where it gets to play in the same league as the global big names. In 2023, alongside being one of the most popular online shops in the United Kingdom, ASOS had the highest share of voice next to established fashion brand sites that sell both online and offline. Rather than being an impediment, ASOS’ online-only strategy seems to be integral to its success.

Retail sales of ASOS worldwide from financial year 2014 to 2023, by region (in million GBP)

Characteristic	United Kingdom	European Union	United States	Rest of the world
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Release date

November 2023

More information

Region

Worldwide

Survey time period

Financial year 2014 to 2023*

Supplementary notes

* Financial years end August 31st of each respective year.
**The 2023 financial year was measured from September 1, 2022 to September 3, 2023.
** Data is not shown in full for years 2016 to 2020. Numbers have been rounded.
Data for previous years has been taken from previous annual reports by the source.

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