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TV channels in Sweden 2018, by audience share

Ranking of television channels in Sweden in 2018, by audience share

by Julia Stoll, last edited Aug 9, 2019
TV channels in Sweden 2018, by audience share Public television channel svt1 was the most popular television channel in Sweden, despite having recorded a lower audience share in 2018 compared to the previous year. The private station TV4 followed closely behind, with a share of 23.6 percent of the entire television viewing time.
svt1 and TV4

The channel svt1 belongs to Sveriges Television AB. The public broadcasting service operates the five TV channels svt1, svt2, svt24, as well as a children’s channel and a science channel. Additionally, it is possible to watch TV online via svt Play. TV4, on the other hand, is operated by Bonnier Broadcasting, one of the largest television companies in the Nordic countries. Contrary to svt1, that is fund by an annual license fee, the private channel finances itself through advertising.

Traditional vs. online TV

As of 2018, the overall television viewing time in Sweden amounted to 133 minutes per day. This was a decrease of 27 minutes compared to ten years earlier. In contrast to that, watching television online gains more and more popularity. While 21 percent of Swedes used this medium in 2011, the share already amounted to 36 percent as of 2018.
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Ranking of television channels in Sweden in 2018, by audience share

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