Japanese consumers who feel guilty doing something unsustainable 2014, by age
This statistic shows the agreement of consumers about the feeling of guilt when they do something that is not environmentally friendly in Japan, as of summer 2014, by age group. During the survey, 62 percent of respondents ages 60 years and older said they agreed that they feel guilty when not acting sustainably. Of those, 13 percent strongly agreed with the statement.