Travel: willingness to spend in Germany 2023

This statistic shows the results of a survey on the willingness to spend on travel in Germany from 2019 to 2023. In 2023, there were roughly 36.3 million people among the German-speaking population aged 14 years and older, who reported to be very willing to spend money on travel.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people with a high willingness to spend money on travel from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Informationon population:
German-speaking population age 14 and older in private households, with main residence in the Federal Republic of Germany.

Information on sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

You can find further information on the methodology here.

This question was phrased in the survey as follows: "Generally, there are some things one is willing to spend money on, while other things are less important. Which of the items on this list are so important to you, that you would be willing to spend quite a bit of money on them? Subject: travel."

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