Beer advertising expenses per hectoliter consumption in Germany 1994 to 2014

Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014

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Release date

May 2015

Region

Germany

Survey time period

1994 to 2014

Special properties

Incl. non-alcoholic beer

Supplementary notes

Values were calculated from the information provided by Nielsen regarding the advertising expenses for beer and the information provided by the German Brewers Association for beer consumption. Figures for the years prior to 2005 are based on calculations by A. T. Kearney.

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