Social networks ranked by market share in Italy 2020

Data related to the market share of social networks in Italy showed that Facebook had a dominant position. In fact, as of January 2020, the social network held 57.57 percent of the market, with Instagram following with 15.7 percent. Pinterest was ranked third, as its market share reached almost 13 percent as during the period considered.

Market share held by the leading social networks in Italy as of January 2020

Market share
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Source

Release date

January 2020

Region

Italy

Survey time period

January 2020

Special properties

includes desktop, mobile, tablet and console use

Supplementary notes

StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Remaining percentage points are accounted for by other social networks.
Accessed and published: January 2020.

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Statistics on "Social media usage in Italy"

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