Share of individuals taking note of TV advertising in Sweden from 2008 to 2018
Share of individuals taking note of TV advertising in Sweden 2008-2018
This survey displays the share of individuals taking note of TV advertising in Sweden from 2008 to 2018. In 2018, 30 percent of Swedish respondents stated to take note of television advertising.
Share of individuals taking note of TV advertising in Sweden from 2008 to 2018
Share of respondents
201830%
201732%
201634%
201536%
2014 37%
2013 38%
2012 37%
2011 45%
2010 51%
2009 52%
2008 59%
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Source

Release date

May 2019

Region

Sweden

Survey time period

2008 to 2018

Number of respondents

6,094 respondents*

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to 2018. The number of respondents may differ for previous years.

This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"

Share of individuals taking note of TV advertising in Sweden 2008-2018
This survey displays the share of individuals taking note of TV advertising in Sweden from 2008 to 2018. In 2018, 30 percent of Swedish respondents stated to take note of television advertising.
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Statistics on "Television in Sweden"
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