Comfort with data collection by social media networks in the Netherlands 2016

This statistic displays the findings of a survey on the distribution of comfort levels over the use of personal online activity data by social media sites in order to provide personalized online advertisement or content in the Netherlands as of April 2016. During the survey period, it was found that four percent of respondents reported that they were very comfortable with the fact that online social media platforms collect their personal data in order to tailor personalized web experience.

Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*

Share of respondents
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Source

Release date

June 2016

Region

Netherlands

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

1,041 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.2 To what extent are you comfortable or not with the fact that online social networks use information about your online activity and personal data to tailor advertisements or content to what interests you?".

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Statistics on "Social media advertising in the Netherlands"

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