Italy: digital strategies for business and autonomous work 2016

In 2016, a survey on the importance of digital methods for business, autonomous work and freelance activities was conducted in Italy. As of the survey period, 73 percent of the respondents reported that digital skills were important because they enabled to communicate with customers quickly and on a personal level.

On a scale of 0 to 10, how important are the following activities enabled by digital tools and the Internet for business, autonomous work and freelance activity?

Characteristic	Share of respondents who gave 8 to 10 as score
To communicate quickly and on a personal level with customers	73%
To look for new customers based far	65%
To promote and advertise the business on websites, newsletters and social networks	64%
To ease the management of activities	64%
To have new ideas and identify new opportunities for new products and services	63%
To network, find new partners and collaborate with them in order to deliver a more competitive offer	62%
To make the business more visible on maps	61%
To collect online information about main trends in order to deliver customized services and products	58%
To show the offer in a transparent way	57%
To sell via online commerce	56%

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Release date

September 2016

More information

Region

Italy

Survey time period

2016

Number of respondents

197 respondents

Age group

50 years and older

Special properties

users who have used internet at least once

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

This question was phrased by the source as follows: "Su una scala da 1 a 10, quanto giudica importante le seguenti attività che gli strumenti digitali e internet mettono a disposizione per attività di impresa, lavoro autonomo e libera professione?

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