This statistic shows the results of a survey among marketing professionals on the types of celebrities most relevant for marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that for company respondents film actors were the most relevant type of celebrity, whereas agency respondents cited social media stars, such as popular vloggers and instagrammers, as the most relevant celebrities for their marketing campaigns.
Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Top brand loyalty drivers among U.S. consumers 2022
- Premium Statistic Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Premium Statistic Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Premium Statistic Change in demand for male vs. female voiceover services 2014-2018
- Premium Statistic Most important marketing activities according to Canadian marketers 2016
- Premium Statistic Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Premium Statistic Marketing automation solutions market share in the U.S. 2023
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
About the region
10
- Premium Statistic Global social users who discover brands via selected sources 2018, by user type
- Basic Statistic Most effective digital marketing techniques 2020
- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Social media ads CPM worldwide 2022-2023
- Premium Statistic Social media ads CTR worldwide 2022-2023
- Premium Statistic Content marketing types used in B2B communications worldwide 2023
- Premium Statistic Twitter ad engagement growth 2014-2022
- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic Effectiveness of B2C social media content marketing tactics worldwide 2022
Other regions
10
- Premium Statistic Revenue of United Influencers Norge 2014-2018
- Premium Statistic Instagram: share of influencers in Spain 2021, by gender and followers
- Premium Statistic Argentina: most popular Argentinians on Instagram 2020, by number of followers
- Premium Statistic Chile: Instagram influencers 2020, by gender
- Premium Statistic Peru: Instagram influencers 2020, by gender
- Premium Statistic Latin America: countries with most influencers 2020
- Premium Statistic Brazil: number of influencers 2020, by followers
- Premium Statistic Mexico: number of influencers 2020, by followers
- Premium Statistic Colombia: main Colombian Instagram influencers 2022, by followers
- Premium Statistic Effect of influencers on purchase decisions in Germany 2016, by gender
Related statistics
10
- Premium Statistic Experience with influencer marketing in Sweden 2019, by time frame
- Premium Statistic Social media ads CPC worldwide 2021, by platform
- Premium Statistic Share of adults accepting ads on social media in the U.S. 2020
- Premium Statistic Facebook CTR in higher education advertising in the U.S. 2018, by program
- Premium Statistic Facebook CPL in higher education advertising in the U.S. in 2018, by program
- Premium Statistic Perception of advertising on social media in Sweden in 2017, by platform
- Premium Statistic Social network ad spend in the U.S. 2021-2025
- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Revenue growth of social media advertising in the U.S. 2019-2028
- Premium Statistic Revenue growth of social media advertising in the UK 2019-2028
Further related statistics
1
Further Content: You might find this interesting as well
Realwire. (June 30, 2016). Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. "Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?." Chart. June 30, 2016. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. (2016). Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. "Thinking about Upcoming Endorsement Work You Have Planned, Which Types of Celebrities Would Be The Most Relevant to Your Particular Strategy?." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire, Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? Statista, https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/ (last visited April 26, 2024)
Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? [Graph], Realwire, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/