Data availability compared to data use for marketing campaigns in Europe 2017
This statistic shows the results of a survey on the connection between data availability and data use for campaign planning and audience engagement in Europe as of January 2017. During the survey it was found that available data was not necessarily used for the planning of campaigns or for audience engagement: while 69 percent of respondents stated to be able to source sufficient data, only 44 percent used this data for campaign planning.