Name: Marketing e-mail click-to-open rates worldwide 2016-2018
Creator: Statista

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This timeline shows the marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018. In 2018, CTOR for marketing e-mail declined to 11.1 percent from 11.6 percent recorded a year earlier.

Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018

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Release date

April 2018

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Region

Worldwide

Survey time period

2016 to 2018

Special properties

based on more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses

Supplementary notes

The source provides the following information on the methodology: "Aggregate rates report the rate for the entire segment as though it were one big sender. " The data is based on "more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses."