Marketing e-mail click-to-open rates worldwide 2016-2018
This timeline shows the marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018. In 2018, CTOR for marketing e-mail declined to 11.1 percent from 11.6 percent recorded a year earlier.
Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- Message types encouraging consumers to sign up for emails in the UK 2017
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- E-mail message types preferred by consumers in the UK 2017
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- E-mail marketing spending in the U.S. 2014-2019
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- U.S. e-mail marketing mobile optimization level 2014
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Email newsletter subscriptions in Netherlands 2018-2019, by number of subscriptions
- Click-to-open rates of marketing e-mails in Europe Q2 2019, by country
- Reasons for users who did not open an email marketing in Spain 2015
- Unique click rate of marketing e-mails in Germany 2014, by industry
SendGrid. (April 18, 2018). Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018 [Graph]. In Statista. Retrieved December 07, 2019, from https://cdn1.statista.com/statistics/961007/marketing-email-click-to-open-rates-world/
SendGrid. "Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018." Chart. April 18, 2018. Statista. Accessed December 07, 2019. https://cdn1.statista.com/statistics/961007/marketing-email-click-to-open-rates-world/
SendGrid. (2018). Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018. Statista. Statista Inc.. Accessed: December 07, 2019. https://cdn1.statista.com/statistics/961007/marketing-email-click-to-open-rates-world/
SendGrid. "Marketing E-mail Aggregate Click-to-open Rates (Ctor) Worldwide from 2016 to 2018." Statista, Statista Inc., 18 Apr 2018, https://cdn1.statista.com/statistics/961007/marketing-email-click-to-open-rates-world/
SendGrid, Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018 Statista, https://cdn1.statista.com/statistics/961007/marketing-email-click-to-open-rates-world/ (last visited December 07, 2019)