Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Global Amazon Prime Day sales from 2015 to 2019
(in billion U.S. dollars)
Amazon Prime Day sales worldwide 2015-2019
In 2019, Amazon Prime Day sales amounted to an estimated 7.16 billion U.S. dollars. Amazon Prime Day was launched in 2015 as a celebration of the 20-year anniversary of Amazon’s founding. The event quickly turned into the biggest shopping day of the year for the online retailer, making it Black Friday’s summer counterpart. Shoppers need to be members of Amazon Prime to take advantage of the sales.

Amazon Prime Day

In July 2019, the shopping event lasted 48 hours in total, continuing the upward trend from the 24 hours of the original launch in 2015. According to the official press release for Prime Day 2019, more than 175 million products were purchased by Prime members in 17 countries, making Amazon Prime Day the biggest online shopping event in Amazon history.

Popular Amazon Prime Day products: digital devices

During Prime Day 2018, marketplace sellers only accounted for 38 percent of global Amazon Prime Day sales, a stark decline from the 48 percent share in 2015. Prime Day is a major marketing opportunity for Amazon to sell its own products, evidenced by the 62 percent sales share in 2018. This is particularly relevant in the computers and electronics segment, which was the most popular product category among Amazon Prime Day shoppers in the United States in 2018. Amazon sells its own range of digital devices, such as the Amazon Echo smart speaker which includes the Alexa digital assistant. In the first quarter of 2019, Amazon still held the top position in the smart speaker market, accounting for 21.7 percent of the smart speaker shipments worldwide. However, given that Amazon's market dominance has witnessed a steady decline as more and more products enter the market, Prime Day presents a welcome opportunity to boost its device sales.
Global Amazon Prime Day sales from 2015 to 2019
(in billion U.S. dollars)
Sales in billion U.S. dollars
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

July 2019

Region

Worldwide

Survey time period

2015 to 2019

Special properties

all values are estimates

Supplementary notes

*Forecast
Prime Day was first launched in 2015. 2016 Prime Day was lasted only 24 hours and included less countries than the 2019 Prime Day, which included 18 counties and lasted 48 hours.
Sales include sales of marketplace merchants' inventory.

Amazon Prime Day sales worldwide 2015-2019
In 2019, Amazon Prime Day sales amounted to an estimated 7.16 billion U.S. dollars. Amazon Prime Day was launched in 2015 as a celebration of the 20-year anniversary of Amazon’s founding. The event quickly turned into the biggest shopping day of the year for the online retailer, making it Black Friday’s summer counterpart. Shoppers need to be members of Amazon Prime to take advantage of the sales.

Amazon Prime Day

In July 2019, the shopping event lasted 48 hours in total, continuing the upward trend from the 24 hours of the original launch in 2015. According to the official press release for Prime Day 2019, more than 175 million products were purchased by Prime members in 17 countries, making Amazon Prime Day the biggest online shopping event in Amazon history.

Popular Amazon Prime Day products: digital devices

During Prime Day 2018, marketplace sellers only accounted for 38 percent of global Amazon Prime Day sales, a stark decline from the 48 percent share in 2015. Prime Day is a major marketing opportunity for Amazon to sell its own products, evidenced by the 62 percent sales share in 2018. This is particularly relevant in the computers and electronics segment, which was the most popular product category among Amazon Prime Day shoppers in the United States in 2018. Amazon sells its own range of digital devices, such as the Amazon Echo smart speaker which includes the Alexa digital assistant. In the first quarter of 2019, Amazon still held the top position in the smart speaker market, accounting for 21.7 percent of the smart speaker shipments worldwide. However, given that Amazon's market dominance has witnessed a steady decline as more and more products enter the market, Prime Day presents a welcome opportunity to boost its device sales.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Amazon Prime"
  • Amazon Prime
  • Product reach
  • Usage
  • Shopping behavior
  • Amazon Prime Day
The most important statistics
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.