Preferred methods of communication in loyalty programs in Great Britain 2016

Published by Statista Research Department, Feb 29, 2024
This statistic shows the results of a 2016 survey in which respondents in Great Britain were asked about their preferred way to communicate with their loyalty program. Among those surveyed, 52 percent said they prefer to communicate with their loyalty program online, making this the most popular method in the provided list.

What is your preferred way to communicate with your loyalty program?

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Release date

April 2017

Region

United Kingdom (Great Britain)

Survey time period

October 6 - 21, 2016

Number of respondents

395 respondents

Age group

18-65 years

Special properties

Loyalty program members

Method of interview

Online interview

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