Canada 150 government social media ad spend 2017

This statistic shows the Canadian government's advertising expenditure on Canada 150, broken down by social media platform. Canada 150 refers to the 150th anniversary of Canada, which occurred in 2017. The findings reveal that 950,000 Canadian dollars were spent on Facebook advertising for Canada 150, with 426,000 dollars spent on advertising through YouTube. The cost of Snapchat advertising (involving the creation of Snapchat geofilters) amounted to 17,000 Canadian dollars, with advertising on Twitter amounting to 375,000 dollars. The total governmental social media advertising spend on Canada 150 totaled 1.916 million Canadian dollars.

Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars)

Characteristic	Canadian dollars
Facebook	950,000
Twitter	375,000
YouTube	426,000
Snapchat	17,000

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Release date

November 2017

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Region

Canada

Survey time period

as of November 2017

Supplementary notes

The 17,000 Canadian dollars spent on Snapchat were used to create custom Snapchat geofilters.
A total of five Facebook campaigns, five Twitter campaigns and two YouTube campaigns were executed.
The data listed in this graph excludes two Facebook campaigns, one Twitter campaign and one YouTube campaign, which at the time of publication were not accounted for due to the campaigns still running.
The funding for the social media campaigns was provided by Canadian Heritage.

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