Hours per day on social media in the Netherlands 2017, by age group

Young adults spent more time on social media than older age groups, as 30 percent of Dutch 18-to 25-year-olds used the platforms three to five hours per day. Social media are popular in the Netherlands, especially WhatsApp and Facebook. The number of daily active users of WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased between 2016 and 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis.

Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A large share of Dutch companies is active on social media and investments in social media advertising are increasing.

Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age group

Hours spent per day on social media18-25 years25-35 years35-45 years45-55 years55-65 years65-75 years75 years and older
Less than one hour per day18%34%51%61%72%72%69%
One to three hours per day43%53%42%34%27%26%30%
Three to five hours per day29%9%5%5%1%2%0%
Five to ten hours per day9%3%1%0%1%0%1%
Ten hours per day or more2%0%1%0%0%0%0%
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Source

Release date

May 2018

Region

Netherlands

Survey time period

2017

Number of respondents

3,339 respondents

Age group

18 years and older

Special properties

residents of the Netherlands

Supplementary notes

This question was phrased by the source as follows: "Hoeveel tijd besteedt u gemiddeld aan sociale media? Minder dan 1 uur per dag, 1 tot 3 uur per dag, 3 tot 5 uur per dag, 5 tot 10 uur per dag, 10 uur per dag of meer." (in English: "How much time do you spend on average on social media? Less than one hour per day, 1 to 3 hours per day, 3 to 5 hours per day, 5 to 10 hours per day, 10 hours per day or more."

The source does not provide any information on the survey type or the exact date of the survey.

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