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Online marketplace selling benefits according to U.S. marketing professionals 2018
Online marketplace selling benefits according to U.S. marketing professionals 2018
Benefits that a company gains by selling through an e-commerce marketplace according to marketing professionals in the United States as of 2018
by J. Clement,
last edited
Jul 31, 2018
This statistic presents the most common benefits that a company gains by selling through an e-commerce marketplace according to marketing professionals in the United States as of 2018. According to the findings, 65 percent of respondents stated that the primary benefit obtained when selling through an e-commerce marketplace is the ability to increase their brand reach towards online customers.
Benefits that a company gains by selling through an e-commerce marketplace according to marketing professionals in the United States as of 2018
Loading statistic...
| Share of respondents | |
|---|---|
| Reach customers where they prefer to buy | 75% |
| Increase brand reach | 65% |
| Appear where competitors are | 56% |
| Additional revenue channels | 55% |
| Take advantage of compelling user reviews | 50% |
| New promotional opportunities for in-market shoppers | 47% |
| Share of respondents | |
|---|---|
| Reach customers where they prefer to buy | 75% |
| Increase brand reach | 65% |
| Appear where competitors are | 56% |
| Additional revenue channels | 55% |
| Take advantage of compelling user reviews | 50% |
| New promotional opportunities for in-market shoppers | 47% |
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by J. Clement,
last edited
Jul 31, 2018
This statistic presents the most common benefits that a company gains by selling through an e-commerce marketplace according to marketing professionals in the United States as of 2018. According to the findings, 65 percent of respondents stated that the primary benefit obtained when selling through an e-commerce marketplace is the ability to increase their brand reach towards online customers.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 307 respondents
- Age group
- 18 years and older
- Special properties
- marketing professionals at companies that sold both directly and through e-commerce marketplaces
- Supplementary notes
- Question: "What benefits does your company gain by selling through e-commerce marketplaces?"
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 307 respondents
- Age group
- 18 years and older
- Special properties
- marketing professionals at companies that sold both directly and through e-commerce marketplaces
- Supplementary notes
- Question: "What benefits does your company gain by selling through e-commerce marketplaces?"
Other statistics on the topic
Online marketplaces
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Statistics on "Online marketplaces"
- Overview
The most important statistics
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)Leading global online marketplaces 2018, by GMV
- Most popular online marketplaces in the United States in 2018, based on gross merchandise value (in billion U.S. dollars)Leading U.S. online marketplaces 2018, by GMV
- Fastest-growing global online marketplaces in 2017, by third-party seller gross merchandise value growthFastest-growing global online marketplaces 2017, by 3P seller GMV growth
- Leading online marketplace websites in the United States as of 4th quarter 2018, based on share of visitsLeading online marketplaces in the United States 2018, by visit share
- Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018Share of global retail and marketplace e-commerce GMV 2018
- Most popular online marketplaces according to online sellers in the United States as of January 2019 (index rating)Preferred online marketplaces of U.S. sellers 2019
- Shopper behavior
The most important statistics
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- Preferred online shopping websites of teens in the United States in fall 2019Favorite shopping websites of U.S. teens 2019
- Which of these types of online shops have you bought something from in the past 12 months?Popular types of online shops in the U.S. 2018
- Channels used to purchase products according to internet users in the United States as of March 2019, by categoryU.S. leading shopping channels 2019, by category
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018Global online shopper preference for first-time & repeat purchases 2018
- Distribution of online purchases based on global online shopper mindset in 2018, by platformLeading online purchasing platforms based on shopper mindset worldwide 2018
- Mobile shopping app user acquisition costs worldwide as of March 2019, by type (in U.S. dollars)Global mobile shopping app user acquisition costs 2019, by type
- Mobile shopping app user acquisition rate worldwide as of March 2019, by type (in U.S. dollars)Global mobile shopping app user acquisition rate 2019, by type
- Business implementation
The most important statistics
- Leading priorities for digital business according to retailers in North America in 2017North America digital business priorities 2017
- Past versus future sales transactions share according to retail professionals in North America as of November 2017, by sales channelFuture sales transaction share according to North American retail professionals 2018
- Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018Global brand marketer concern about online marketplace shopping 2018
- Concerns over lack of online insights of a customer's buying behaviors transitioning from a website to an e-commerce marketplace according to marketing professionals in the United States as of 2018Lack of insights into online buying behaviors by U.S. marketing professionals 2018
- Concerns about selling through e-commerce marketplaces according to marketing professionals in the United States as of 2018U.S. marketing professionals selling concerns about e-commerce marketplaces 2018
- Benefits that a company gains by selling through an e-commerce marketplace according to marketing professionals in the United States as of 2018Online marketplace selling benefits according to U.S. marketing professionals 2018
- How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018U.S. marketing professionals use of shopping behavior data from online markets 2018
- Which of the following areas are the most important for you to gain insights into e-commerce marketplace path-to-purchase behavior?Leading U.S. marketing professional e-commerce path-to-purchase insights 2018
- Amazon Marketplace
The most important statistics
- Amazon marketplace sales in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. Amazon marketplace sales 2016-2019
- Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segmentU.S. Amazon retail e-commerce sales 2018-2019, by segment
- Percentage of paid units sold by third-party sellers on Amazon platform as of 3rd quarter 2019Third-party seller share of Amazon platform 2007-2019
- SMB business volume on Amazon worldwide in 2018, by amount (in U.S. dollars)SMB business volume on Amazon worldwide 2018, by amount
- Percentage of global Amazon Prime Day sales from marketplace sellers from 2015 to 2019Amazon Prime Day marketplace sales share worldwide 2015-2019
- Number of employees employed by businesses selling on Amazon marketplace in 2018Amazon seller business size 2018, by employees
- Percentage of e-commerce revenue from Amazon sales according to Amazon marketplace sellers in 2018Amazon revenue share of Amazon sellers 2018
- Other marketplaces used by Amazon marketplace sellers as of April 2019Amazon seller other marketplace usage 2019
- eBay
The most important statistics
- eBay's annual net revenue from 2013 to 2018 (in million U.S. dollars)eBay's annual net revenue 2013-2018
- eBay's annual net revenue from 2013 to 2018, by category (in million U.S. dollars)eBay: annual net revenue 2013-2018, by category
- eBay's annual net income from 2004 to 2018 (in million U.S. dollars)eBay's annual net income 2004-2018
- eBay's gross merchandise volume (GMV) from 2007 to 2018 (in billion U.S. dollars)eBay: gross merchandise volume 2007-2018
- eBay's gross merchandise volume (GMV) from 2015 to 2018, by segment (in million U.S. dollars)eBay: gross merchandise volume 2014-2018, by segment
- Number of eBay's total active buyers from 1st quarter 2010 to 3rd quarter 2019 (in millions)ebay: total active buyers worldwide 2010-2019
- Distribution of eBay sellers worldwide as of December 2019, by countryGlobal eBay seller location by country 2019
- U.S. states with the biggest share of eBay sellers as of December 2019U.S. states with the biggest share of eBay sellers 2019
- Etsy
The most important statistics
- Etsy's annual revenue from 2012 to 2018 (in million U.S. dollars)Etsy: annual revenue 2012-2018
- Etsy's annual revenue from 2012 to 2018, by segment (in million U.S. dollars)Etsy: annual revenue 2012-2018, by segment
- Distribution of Etsy's annual revenue from 2012 to 2018, by segmentEtsy: annual revenue distribution 2012-2018, by segment
- Etsy's annual net income from 2012 to 2018 (in million U.S. dollars)Etsy: annual net income 2012-2018
- Etsy's total annual merchandise sales volume from 2005 to 2018 (in million U.S. dollars)Etsy's total annual merchandise sales volume 2005-2018
- Mobile share of Etsy's gross merchandise sales volume from 2013 to 2018Etsy: mobile share of gross merchandise sales 2013-2018
- Number of active Etsy sellers from 2012 to 2018 (in 1,000)Etsy: number of active sellers 2012-2018
- Number of active Etsy buyers from 2012 to 2018 (in 1,000)Etsy: number of active buyers 2012-2018
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Statistics
- Brazil: reasons for SME e-commerce sales growth expectations 2016-2017
- UK: share of enterprises that made electronic sales 2017, by destination
- Monthly growth rates in non-store Christmas retail sales in the UK from 2012 to 2017
- Brazil: e-commerce SME sales growth 2017
- Brazil: SME e-commerce sales growth expectations 2015-2017
- Online sales platforms used by Italian companies 2015
- Digital export countries among B2B companies in Denmark 2016
- Germany: share of enterprises that make B2B/B2G e-commerce sales via a website 2016
- Portugal: share of enterprises that make B2B/B2G e-commerce sales via a website 2016
- Cyprus: share of enterprises that make B2B/B2G e-commerce sales via a website 2016
- U.S. CPG e-commerce sales share 2020/2022, by category
- EU-28: share of enterprises that make B2C e-commerce sales via a website 2013-2018
- Italy: e-comm channels use by wholesalers including the sale of vehicles 2014
- Annual growth of cross-border online retail sales in China 2012-2018
- Total value of e-commerce market in Taiwan 2013-2015
- Online adult incontinence product sales share 2015, by region
- Share of enterprises selling online in Malta 2010-2018
- Romania: share of enterprises that make B2B/B2G e-commerce sales via a website 2016
- Share of enterprises selling online in Luxembourg 2010-2018
Statistics on "Online marketplaces - Overview"
- Leading global online marketplaces 2018, by GMV
- Leading U.S. online marketplaces 2018, by GMV
- Fastest-growing global online marketplaces 2017, by 3P seller GMV growth
- Leading online marketplaces in the United States 2018, by visit share
- Share of global retail and marketplace e-commerce GMV 2018
- Preferred online marketplaces of U.S. sellers 2019
Statistics on "Online marketplaces - Shopper behavior"
- Online shopping and buying-related activities by U.S. internet users in 2018, by age
- Favorite shopping websites of U.S. teens 2019
- Popular types of online shops in the U.S. 2018
- U.S. leading shopping channels 2019, by category
- Global online shopper preference for first-time & repeat purchases 2018
- Leading online purchasing platforms based on shopper mindset worldwide 2018
- Global mobile shopping app user acquisition costs 2019, by type
- Global mobile shopping app user acquisition rate 2019, by type
- Leading types of retail apps worldwide 2018
Statistics on "Online marketplaces - Business implementation"
- North America digital business priorities 2017
- Future sales transaction share according to North American retail professionals 2018
- Global brand marketer concern about online marketplace shopping 2018
- Lack of insights into online buying behaviors by U.S. marketing professionals 2018
- U.S. marketing professionals selling concerns about e-commerce marketplaces 2018
- Online marketplace selling benefits according to U.S. marketing professionals 2018
- U.S. marketing professionals use of shopping behavior data from online markets 2018
- Leading U.S. marketing professional e-commerce path-to-purchase insights 2018
- Leading types of online marketplace info for U.S. marketing professionals 2018
Statistics on "Online marketplaces - Amazon Marketplace"
- U.S. Amazon marketplace sales 2016-2019
- U.S. Amazon retail e-commerce sales 2018-2019, by segment
- Third-party seller share of Amazon platform 2007-2019
- SMB business volume on Amazon worldwide 2018, by amount
- Amazon Prime Day marketplace sales share worldwide 2015-2019
- Amazon seller business size 2018, by employees
- Amazon revenue share of Amazon sellers 2018
- Amazon seller other marketplace usage 2019
- Amazon seller other marketplace expansion 2019
- Amazon seller main category on Amazon 2019
- Amazon seller annual revenue 2018
- Share of new sellers on Amazon marketplace worldwide 2018, by country
- Fulfillment by Amazon usage among top sellers worldwide 2017-2018
- Amazon Marketplace sellers offering Prime products 2015-2018
Statistics on "Online marketplaces - eBay"
- eBay's annual net revenue 2013-2018
- eBay: annual net revenue 2013-2018, by category
- eBay's annual net income 2004-2018
- eBay: gross merchandise volume 2007-2018
- eBay: gross merchandise volume 2014-2018, by segment
- ebay: total active buyers worldwide 2010-2019
- Global eBay seller location by country 2019
- U.S. states with the biggest share of eBay sellers 2019
Statistics on "Online marketplaces - Etsy"
- Etsy: annual revenue 2012-2018
- Etsy: annual revenue 2012-2018, by segment
- Etsy: annual revenue distribution 2012-2018, by segment
- Etsy: annual net income 2012-2018
- Etsy's total annual merchandise sales volume 2005-2018
- Etsy: mobile share of gross merchandise sales 2013-2018
- Etsy: number of active sellers 2012-2018
- Etsy: number of active buyers 2012-2018
- U.S. states with biggest share of Etsy sellers 2019
- Share of international Etsy sellers 2019, by country
- Most popular handmade Etsy categories worldwide 2019
Further related statistics
- Brazil: reasons for SME e-commerce sales growth expectations 2016-2017
- UK: share of enterprises that made electronic sales 2017, by destination
- Monthly growth rates in non-store Christmas retail sales in the UK from 2012 to 2017
- Brazil: e-commerce SME sales growth 2017
- Brazil: SME e-commerce sales growth expectations 2015-2017
- Online sales platforms used by Italian companies 2015
- Digital export countries among B2B companies in Denmark 2016
- Germany: share of enterprises that make B2B/B2G e-commerce sales via a website 2016
- Portugal: share of enterprises that make B2B/B2G e-commerce sales via a website 2016
- Cyprus: share of enterprises that make B2B/B2G e-commerce sales via a website 2016
- U.S. CPG e-commerce sales share 2020/2022, by category
- EU-28: share of enterprises that make B2C e-commerce sales via a website 2013-2018
- Italy: e-comm channels use by wholesalers including the sale of vehicles 2014
- Annual growth of cross-border online retail sales in China 2012-2018
- Total value of e-commerce market in Taiwan 2013-2015
- Online adult incontinence product sales share 2015, by region
- Share of enterprises selling online in Malta 2010-2018
- Romania: share of enterprises that make B2B/B2G e-commerce sales via a website 2016
- Share of enterprises selling online in Luxembourg 2010-2018
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