Retail sales value of cosmetics in China 2014-2023
Where do people buy cosmetics in China?
In China, online shopping has overtaken brick-and-mortar shops as the preferred method of purchasing cosmetics. In 2021, nearly 40 percent of China's cosmetic retail sales were made online. E-commerce platforms such as Tmall, Taobao, and JD.com are particularly popular among Chinese cosmetic buyers. Alibaba's e-commerce platforms recorded an average monthly GMV for cosmetics and beauty items of more than 20 billion yuan. Furthermore, an increasing number of consumers in China use live commerce and mini-programs to place their orders for beauty items.
What are the major cosmetics segments in China?
Traditionally, skincare is the largest cosmetics market segment in China and the rest of East Asia. Elaborate skincare rituals to keep face skin looking youthful, white, and glowing have been part of the Chinese beauty routine for centuries. Not surprisingly, skincare and sun care is the leading cosmetics import category as well. Other important market segments include haircare, bath and shower products, and recently emerging decorative cosmetics trend.