Most popular E-book marketplaces in Italy 2018

This statistic shows the results of a poll about the most popular marketplaces of E-books in Italy. According to survey results, 70 percent of E-book readers, who have purchased digital books in the previous six months, preferred Amazon Kindle, while 22 percent of them bought their books on Google Play Books.

Most popular marketplaces of E-books in Italy in 2018

Characteristic	Share of respondents
Amazon Kindle	70%
Google Play Books	22%
Rakuten Kobo	20%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2018

More information

Region

Italy

Survey time period

December 5-6, 2018

Number of respondents

279 respondents

Age group

18 years and older

Special properties

eBook readers in the previous 6 months

Method of interview

Omnibus survey

Supplementary notes

This question was phrased by the source as follows: "Attraverso quale/i delle seguenti piattaforme che offrono ebook hai acquistato un libro in formato digitale negli ultimi 6 mesi"
Multiple answers were possible.

Citation formats