Shopping habits among Chinese luxury shoppers online 2018

This statistic illustrates the shopping behavior among luxury shoppers online in China as of June 2018. During the survey period, around 62 percent of Chinese respondents who were buying luxury goods online said they frequently visited luxury online platforms to see what they wanted to purchase.

Shopping behavior among luxury shoppers online in China as of June 2018

Share of respondents
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Source

Release date

October 2018

Region

China

Survey time period

June 2018

Number of respondents

2,190 online luxury shoppers

Special properties

Chinese luxury shoppers across genders, generations, income levels, city tiers and regions

Method of interview

Online survey

Supplementary notes

Survey question:
Which statements describe your luxury online shopping behaviors?

The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.

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