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Digital vs. offline marketing campaigns importance worldwide 2018, by business type

Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type

by A. Guttmann, last edited Jan 30, 2019
Digital vs. offline marketing campaigns importance worldwide 2018, by business type The charts shows the share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. According to the study from Quantcast, 78 percent of global direct brand marketers believed that digital marketing was important to their overall marketing efforts, while 39 percent said the same about offline campaigns.
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Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type

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