Italy: pharmacy sales volume 2018, by segment

This statistic shows the annual sales volume of pharmacies in Italy in 2018, by segment. According to data provided by New Line Ricerche di Mercato, the sales volume of prescription drugs amounted to 1,553 million units, whereas commercial items reached a sales volume of 1,008 million units. In the consumer healthcare segment, self-medication products reached the best performance in terms of packages sold.

Pharmaceutical market volume in Italy in 2018, by segment

Number of packages sold in million units
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In cooperation with
New Line Ricerche di mercato
Release date

March 2019



Survey time period


Number of respondents


Special properties


Supplementary notes

*The data shown in this statistic were calculated taking into account a sample of 7,000 pharmacies statistically representing the total number of Italian pharmacies.

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Statistics on "Health and food supplements in Italy"

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