What millennials in Germany could forego for one month 2017: sex or their smartphone
Millennial habits
In general millennials are placed within the age group 18 to 35 years old. There were slightly more male millennials in Germany than female ones. Also more millennials are single than married. Millennials across the world are considered to be a digitally savvy generation. This is exemplified both in data documenting their frequency of using social media and how often they use the internet. While the majority of millennials would not give up sex for a month to be able to use their smartphone, as far as breakfast is concerned, almost half would rather not eat in the morning.
Smartphone users
The most popular smartphone brand among German millennials as of 2018 was Samsung, followed by Apple. Smartphone user numbers in general have only grown in Germany, amounting to 57.7 million in 2019.