Mobile app usage

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Statista dossier about mobile app usage

This dossier presents insights and statistics on mobile app usage. It provides an overview of global app store metrics, app revenues, downloads and user engagement.

Table of contents

  • 1. Market metrics
    • Total global mobile app revenues 2014-2023

    • Global gross consumer spend on mobile apps 2017-2022, by region

    • Mobile app consumer spend on mobile apps Q2 2019

    • Quarterly consumer spend on mobile apps per user 2019

    • Global gaming and non-gaming app store revenues H1 2019

    • Annual number of global mobile app downloads 2016-2018

    • Annual number of global mobile app downloads 2014-2023, by region

    • Leading countries ranked by mobile app store downloads 2016-2018

    • Number of iOS and Google Play app downloads as of Q2 2019

  • 2. App stores
    • Free and paid app distribution for Android and iOS 2019

    • App spend distribution between Apple App Store and Google Play 2012-2018

    • Google Play: number of available apps as of Q3 2019

    • Apple App Store: number of available apps as of Q3 2019

    • Amazon Appstore: number of available apps as of Q3 2019

    • Most popular Google Play app categories 2019

    • Most popular Apple App Store categories 2019

  • 3. Market leaders
    • Reach of most popular U.S. smartphone apps 2019

    • Leading mobile app categories in the United States 2019, by reach

    • Leading Android app categories worldwide 2019

    • Leading Android app categories in the United States 2019

    • Leading Android app reach in the United States 2019

    • Leading Android shopping app reach in the United States 2019

    • Leading Android gaming app reach in the U.S. Q3 2019

    • Leading iOS app categories worldwide 2019

    • Leading iOS app categories in the United States 2019

    • Leading iOS app reach in the United States 2019

    • Leading iOS shopping app reach in the United States 2019

    • Leading iOS gaming app reach in the U.S. Q3 2019

    • Most popular global mobile messaging apps 2019

    • Time spent on leading mobile app publishers in the U.S. 2019

    • Top mobile app publishers in the U.S. 2019, by user reach

  • 4. User engagement
    • Mobile apps: user retention rate 2012-2019

    • Mobile app user retention rate 2018, by category

    • Global mobile app three month user retention rates 2018, by vertical

    • Global mobile app three month user retention and churn 2018

    • Average monthly app launches as of H2 2018

    • Average monthly in-app time as of H2 2018, by vertical

    • Average app launches per month H2 2018, by vertical

    • Average app uninstall time worldwide 2018, by type

    • Average app uninstall time worldwide 2018, by vertical

    • Shortest app uninstall time worldwide 2018, by vertical

    • Longest app uninstall time worldwide 2018, by vertical

    • Mobile app reinstall share 2018, by region

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