Advertising in Peru

Statistics report on advertising in Peru

Advertising in Peru

A compilation of the latest statistics about the Peruvian advertising industry. It provides an overview of the sector in Latin America and Peru before diving into details of online ad performance and leading channels in the South American country. The report also presents the audiences' perspectives on advertising and branding, as well as brand rankings and an outlook of the ad segment in Peru.

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Table of contents

Latin American overview

6
  • Premium Statistic Fastest growing digital ad markets worldwide 2023
  • Premium Statistic Advertising spending in Latin America 2014-2023
  • Premium Statistic Annual change in advertising spending in Latin America 2021-2026
  • Premium Forecast Advertising spending in selected countries in Latin America & the Caribbean 2017-2028
  • Premium Statistic Change in ad spending in selected countries in Latin America 2024
  • Premium Statistic Share of digital ad spend in selected countries in Latin America 2023, by format

Peruvian overview

4
  • Premium Statistic Advertising spending as a share of the gross domestic product (GDP) in Peru 2012-2023
  • Premium Statistic Advertising spending in Peru 2012-2023
  • Premium Statistic Advertising spending in Peru 2012-2023, by medium
  • Premium Statistic Distribution of advertising spending in Peru 2023, by medium

Digital advertising

6
  • Premium Statistic Digital advertising spending in Peru 2014-2023
  • Premium Statistic Change in digital advertising spending in Peru 2015-2023
  • Premium Statistic Digital advertising spending in Peru 2023, by format
  • Premium Statistic Programmatic advertising spending in Peru 2021-2023
  • Premium Statistic Mobile internet advertising spending in Peru 2021-2022, by type
  • Premium Statistic Distribution of digital advertising spending in Peru 2022, by advertiser category

Digital formats

8
  • Premium Statistic Distribution of digital advertising spending in Peru 2023, by format
  • Premium Statistic Social media advertising spending in Peru 2021-2023
  • Premium Statistic Search engine marketing spending in Peru 2021-2023
  • Premium Statistic Digital display and banner advertising spending in Peru 2021-2023
  • Premium Statistic Digital video advertising spending in Peru 2021-2023
  • Premium Statistic Digital out-of-home (DOOH) advertising spending in Peru 2021-2023
  • Premium Statistic Digital audio advertising spending in Peru 2021-2023
  • Premium Statistic Mailing and SMS advertising spending in Peru 2021-2023

Advertising and marketing perception

5
  • Premium Forecast Non-digital advertising touchpoints in Peru 2023
  • Premium Forecast Digital advertising touchpoints in Peru 2023
  • Premium Forecast Attitudes towards online advertising in Peru 2023
  • Premium Statistic Top actions consumers expected from brands in the face of rising prices in Peru 2024
  • Premium Statistic Share of consumers valuing ethical and environmentally friendly brands in Peru 2024

Brand rankings

5
  • Premium Statistic Most reputable companies in Peru 2023
  • Premium Statistic Entertainment brands with highest awareness among women aged 15-25 in Peru 2023
  • Premium Statistic Favorite entertainment brands among women aged 15-25 in Peru 2023
  • Premium Statistic Entertainment brands with highest awareness among men aged 15-25 in Peru 2023
  • Premium Statistic Favorite entertainment brands among men aged 15-25 in Peru 2023

Outlook

4
  • Premium Statistic Advertising spending in Peru 2022-2024
  • Premium Statistic Change in advertising spending in selected media in Peru 2023-2024
  • Premium Statistic TV advertising as a share of total ad revenues in Peru 2022-2022
  • Premium Statistic Digital advertising as a share of total ad revenues in Peru 2022-2022
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FURTHER REPORTS

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