Advertising agencies in the U.S.

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Statista dossier on advertising agencies in the U.S.

This dossier has been compiled to provide statistical information about advertising agencies and related services in the United States.

Table of contents

  • 1. Industry overview
    • Revenue of the U.S. advertising industry 2004-2018

    • Industry revenue of “advertising agencies“ in the U.S. 2011-2023

    • Ad agency revenue in the U.S. 2018, by source

    • U.S. agency revenue growth 2001-2018

    • Growth rate of U.S. agency revenue 2009-2018, by discipline

    • Number of establishments in U.S. advertising industry 2007-2017, by sector

    • Revenue of digital advertising agencies in the U.S. 2014-2019

    • Share of digital in U.S. agency revenue 2009-2018

    • Expenses in U.S. advertising, PR and related services 2007-2018

  • 2. Marketing services
    • Number of marketing services sector M&A deals worldwide 2016-2018, by service

    • Number of marketing services sector M&A deals worldwide 2016-2018, by region

    • Global marketing services spending 2012-2018

    • Marketing services spending in North America 2015-2018

    • Marketing services spending in the U.S. 2017-2019, by category

  • 3. U.S. rankings
    • Leading U.S. ad agencies 2017, by revenue

    • Leading digital agency networks in the U.S. 2017

    • Leading PR firms in the U.S. 2018, by net fees

    • Leading PR firms in the U.S. in 2018, by number of employees

    • Leading media and agency groups in the U.S. H1 2019, by new business value

    • Leading media and ad agencies in the U.S. H1 2019, by new business value

  • 4. Market leaders
    • Interpublic Group's revenue 2006-2018

    • Omnicom Group's revenue 2006-2018

    • WPP: annual revenue 2006-2018

    • WPP digital media spending on Google and Facebook 2014-2016

    • Dentsu: global revenue 2014-2018

    • Revenue of the Publicis Groupe 2008-2018

    • Number of M&A deals made by ad agencies worldwide in 2018

    • Number of acquisitions carried out by major ad holdings 2016-2018

  • 5. Doing business
    • Expenses of U.S. advertising agencies 2007-2018

    • Media buying revenue of U.S. advertising agencies 2010-2018

    • Integrated services revenue of U.S. advertising agencies 2010-2018

    • Client retention rates of leading PR agencies as of March 2019

    • Time period agencies offered content marketing services to clients in the U.S. 2019

    • Types of content marketing services offered by agencies to clients in the U.S. 2019

    • U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format

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