Advertising and marketing to children in the U.S.

Statistics report on advertising and marketing to children in the United States

Advertising and marketing to children in the U.S.

This report provide statistical information about advertising and marketing to children in the United States. It presents a general overview of the market, as well as information on how children consume media and how they perceive advertising. Data on brands most popular among children rounds the report up.

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Table of contents

Overview

5
  • Premium Statistic Ad spend on kids products & services in the U.S. 2021-2022
  • Premium Statistic Share of ad spend on kids products & services in the U.S. 2021-2022, by medium
  • Premium Statistic Kids digital ad spend worldwide 2021, by region
  • Premium Statistic Ad spend per application for children vs. non-children mobile apps 2022
  • Premium Statistic Leading merchandise licensors worldwide 2023

Top brands

8
  • Premium Statistic Favorite entertainment brands among girls aged 3-6 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among girls aged 7-9 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among girls aged 10-14 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among boys aged 3-6 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among boys aged 7-9 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among boys aged 10-14 in the U.S. 2023
  • Premium Statistic Clothing market: Top brands amongst U.S. teens 2023
  • Premium Statistic Top footwear brands amongst U.S. teens as of fall 2023

Advertising consumption

7
  • Premium Statistic Media where U.S. children have seen/heard ads 2023
  • Premium Statistic Media with highest purchase intent influence among children in the U.S. 2023
  • Premium Statistic Media where U.S. parents have seen ads together with their children 2022
  • Premium Statistic Parents with children who request products in the U.S. 2022, by inspiration
  • Premium Statistic Media where teenagers saw advertising in the U.S. 2023
  • Premium Statistic Media where teenagers saw best advertising in the U.S. 2023
  • Premium Statistic Media with highest purchase intent influence among teenagers in the U.S. 2023

Media usage

8
  • Premium Statistic Media reach among teens in the U.S. 2023
  • Premium Statistic Media reach among children in the U.S. 2023
  • Basic Statistic U.S. parents estimation of kids online activities 2022
  • Premium Statistic Hours of screen time allowed for children in the U.S. 2022
  • Premium Statistic Leading communication apps used by children in the U.S. 2023
  • Premium Statistic Leading social media apps used by children in the U.S. 2023
  • Premium Statistic Leading video apps used by children in the U.S. 2023
  • Premium Statistic Leading gaming apps used by children in the U.S. 2023
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FURTHER REPORTS

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